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The Applied® Core Values reflect our foundation, our present and our future. They serve to guide our actions and to reinforce required performance with an emphasis on customer focus, continuous improvement, accountability and teamwork.


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Integrity

Honest and trustworthy in all we do

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Respect

Fair and ethical relations with everyone

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Customer Focus

Dedicated to customer needs, providing value-added service at every touch point

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Commitment To Excellence

Quality in our products, service and support

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Accountability

Motivated and responsible for our actions and results

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Innovation

Creative in generating value; anticipating and embracing change for new opportunities

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Continuous Improvement

Committed to becoming better, as individuals and as a team

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Teamwork

Working together, winning together